Who Says Elephants Can’t Dance? – Lou Gerstner : In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction — victimized
by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry’s most important technologies.
Who Says Elephants Can’t Dance? sums up Lou Gerstner’s historic business achievement
and give a deep view of a company which once was an industry leader and was on the verge of extinction and of its revival.
